Astre and Alerce Join Forces to Revolutionise Transport Management in Europe

European logistics is at a pivotal moment.

The Alerce Group and the Astre Group have signed an alliance that promises to revolutionise the management of palletised freight transport across the continent.

The agreement involves the integration of ALERTRAN, the TMS (transport management system) developed by Alerce, into the operational network of Astre Palet System, one of the largest pallet distribution structures in Europe.

Technology at the service of intelligent transport

Thanks to this collaboration, Astre will incorporate the ALERTRAN platform alongside other Alerce IA tools, which will enable:

• Optimise routes and resources with intelligent algorithms.

• React in real time to incidents.

• Improve communication and coordination between operators.

• Guarantee full traceability of every shipment.

This technological leap reinforces Astre's position as a reference logistics operator, while consolidating Alerce's expansion into the European market.

Operational excellence and sustainability

One of the pillars of this alliance is a shared commitment to sustainability.

The integration of Alerce's solutions will allow Astre to continue advancing in emissions reduction and load consolidation, as it already demonstrated in 2024 with a 45% reduction in its GHG emissions compared to the previous year.

Furthermore, full visibility of the logistics flow, accessible to companies of all sizes, reinforces the commitment of both organisations to transparency, efficiency and social responsibility.

Shared vision and joint growth

Pablo Pardo, CEO of Alerce, highlights that this agreement marks a turning point:

"We support a leading brand in the sector, placing technology at the centre of logistics operations and maximising its potential. This agreement reaffirms our commitment to the French and European market".

For his part, Denis Baudouin, President of Astre Europe, states:

"This collaboration allows us to offer our customers an unprecedented level of operational excellence".

A union with figures that speak for themselves

• Grupo Alerce: 35 years of experience, 60 million shipments per month, international presence, full web solutions adapted to all types of transport.

• Astre Palet System: 3,000 shipments/day, 70 distributors, 10 European hubs, pioneers in decarbonisation.

This alliance between two industry benchmarks not only drives innovation and competitiveness, but also offers a clear roadmap for tackling the logistics challenges of the future: more technology, more sustainability and more cooperation.