Alerce Group Renews Its Corporate Identity in Its New Expansion Phase

Alerce Group renews its corporate identity and strengthens its digital strategy to lead the future of transport

The company redefines its brand image and launches new websites for Alerce and Wemob, consolidating its position as a technology benchmark in the national and international logistics sector.

A new image for a new phase

Alerce Group begins a new growth phase with the renewal of its corporate identity, as well as that of its companies Alerce and Wemob. This transformation responds to its positioning as a reference technology partner for transport and logistics companies, and is based on three core values: clarity, customer proximity and global innovation.

The new visual identity has been designed with an exclusive typeface, developed expressly under the name 'Alerce', inspired by lines of movement that reflect the dynamism of the group and its capacity to anticipate with future-focused technology solutions.

More online presence, closer to the customer

In parallel, Alerce Group is boosting its digital strategy with the launch of its new corporate website and new platforms for Alerce and Wemob. These websites are designed to improve the customer experience and facilitate access to the group's software solutions, in both national and international markets.

• On the new Alerce website, its TMS Alertran is highlighted, a market-leading solution that enables the integrated management of all areas of a transport or distribution company, with interconnected modules and total customisation.

• The Wemob website, for its part, offers quick access to its geolocation and fleet management services, highlighting differential solutions such as cold chain control, fuel management or remote download of the digital tachograph.

A strategy to grow alongside the customer

"Alerce Group is in the midst of a new expansion phase, and the renewal of its communication tools is a way to advance towards our objectives, to consolidate our position in the national market and to grow internationally", says Pablo Pardo, CEO of the group.

"We want to grow alongside our customers, innovating from a deep understanding of their needs, as we have done since the birth of our company".

Leadership in logistics solutions

Alerce Group is a leader in the integration of software solutions for logistics, transport and courier in Europe and Latin America, with a presence in Spain, Colombia, Chile and Argentina.

• Alerce, founded in Zaragoza in 1989 by the Pardo family, is a benchmark in TMS software for groupage, parcel and part-load transport companies. It has more than 250 companies in its portfolio, mainly 3PL operators.

• Wemob, acquired in 2023 following the entry of fund Oakley Capital, has more than 15,000 connected vehicles, offering key solutions for efficient, sustainable and connected mobility.